Earlier this year we included new media idea in our book, which we thought was quite unique. We suggested lining the underground metro tunnels with animation frames, hence creating a stop frame video in the train window.
We recently found out that this media exists. An alternative media company Metro Vista has successfully produced the technology in Japan.
Check out point 10 in article 'Top 10 ad-tricks in Tokyo’s train stations’ from the awesome online magazine PingMag, they even have a link to a demo video of the process.
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