We came across an interesting article in the FT this weekend by Tyler Brule about the problems facing retail in central London. The author reports on how he would improve the retail experience of the UK capital.
On a book review we once were told (in relation to a car campaign) that it doesn’t matter how appealing your ads are if when you get to the show room you are still confronted with a sterile space, along with some slick dealer.
The crit got us thinking about the importance of a strong point of sale. Should brands not work more along side developers, landowners and retailers in improving the urban retail landscape. Should advertisers not be working along side architects / designers to reinvent the shop floor.
We cant see any reason why today urban shopping should be so tedious, with the amount of talent available why so much grime in major retail areas?
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